{"id":3224,"date":"2026-03-10T19:45:16","date_gmt":"2026-03-10T19:45:16","guid":{"rendered":"https:\/\/blog.sparkhive.agency\/?p=3224"},"modified":"2026-06-19T14:35:18","modified_gmt":"2026-06-19T14:35:18","slug":"social-media-marketing-strategies-for-local-business","status":"publish","type":"post","link":"https:\/\/sparkhiveagency.com\/blog\/social-media-marketing-strategies-for-local-business\/","title":{"rendered":"Social Media Marketing Strategies for Local Business"},"content":{"rendered":"<\/p>\n

For a related guide, see our article on Social Media Marketing 101: The Complete Guide for Local Businesses<\/a>.<\/p>\n

Christina Newberry has been writing about digital marketing<\/a> since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. Studying your competitors can help you gain deep insights into what kind of content resonates with your audience. This cuts down on the amount of testing you have to do on your own. You can also learn from their posting frequency, engagement strategies, and platform choices. Social media analytics and social listening tools can help you source critical data here.<\/p>\n

Experiment With Hashtags To Widen Your Instagram Reach<\/h2>\n

\"Instagram<\/p>\n

Doing so gives your content the best chance to organically reach new people within your target market. It also helps drive engagement from your current follower base. Create an Instagram story asking your followers to post pictures or videos on their stories that illustrate how they interact with your product, service, or brand. Make sure you ask them to tag your account in the post, as doing so will enable their followers to find your profile and allow you to repost the content on your small businesses’ story. Instagram stories allow users to post short pictures and videos in slideshow format that disappear after 24 hours. And you can use stories to make polls and conduct online Q&As to get inside the minds of your customers.<\/p>\n

What is Social media marketing<\/a>?<\/h3>\n
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How to get your small business noticed on Instagram?<\/h2>\n<\/div>\n
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Features like polls, quizzes, or question boxes boost engagement and help you connect with your audience. Incorporating Stories is also a great tip for how to get more followers on Instagram. Reels are a great tool to reach a wider audience, especially since Instagram’s algorithm prioritizes them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\u201cSomething that has struck real success for me is memes\u2014even making fun of yourself sometimes,\u201d Cook shares. That sincere video earned a ton of support on social media, and scored the brand a local radio interview and news coverage. Running a small business comes with struggles, and the social media team at Mala encourages entrepreneurs to share both their difficulties and their successes.<\/p>\n

The views and opinions expressed in this blog are solely those of the authors and do not necessarily reflect the official policy, position, or endorsements of Lendio. While Lendio strives to keep its content current, it is accurate only as of the date posted. Business trends, financial conditions, regulations, and offers are subject to change without notice and may no longer be relevant or available. Lendio expressly disclaims all liability for any reliance placed on this information. Check out our full collections of free social media tools and resources. Take your social strategy seriously, but don\u2019t be afraid to make jokes.<\/p>\n