While directly soliciting interactions on social media is generally frowned upon, there are plenty of ways to incentivize interactivity. For example, you can run a giveaway where commenting on and liking at least one of your posts is a requirement for entry. You could have multiple reasons for being active on Instagram, but make sure you have a purpose. Goal: Build Brand Awareness Instagram is an indispensable part of any business’s social media marketing strategy. Photos are taken in good light, and further lightened during editing, and backdrops are light and sparse. Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one…