Are you a roofer, plumber, or contractor tired of posting on social media and getting nothing but crickets? Let’s be blunt: "brand awareness" doesn't pay the bills—qualified leads and booked appointments do. Most social media advice is useless for local service businesses. You don’t need more likes; you need your phone to ring with customers in your service area who are ready to hire you. This guide will show you exactly how to stop wasting time and turn your social media presence into a predictable lead-generation machine. Why Your Social Media Isn't Working (And How to Fix It) Most social media marketing advice is generic fluff designed for national e-commerce…