Today, one of the most popular strategies in marketing is to promote local businesses on Instagram. In short, local business on Instagram refers to businesses located within a short driving distance of the business. As a small business owner, one of your goals is to be on top of your audience’s minds as much as possible, making Instagram a perfect place to showcase your brand. Instagram revealed that 81% of Instagram users use the platform to research products and services. Instagram is one of the most populous social media platforms, growing to 2.3 billion active users in 2023, with more than 200 million brands making up that number. Instagram leverages…