One bad review is costing you jobs. That outdated Google profile or slow website? It's sending homeowners straight to your competitor. For a roofer in Tampa, a plumber in St. Pete, or a contractor anywhere, your online reputation isn't a "marketing" task—it's the gatekeeper to your schedule. Customers are vetting you on Google, Facebook, and Yelp before they even think about calling. What they find determines if your phone rings or your competitor's does. This guide provides the strategic reputation management best practices to turn your online presence into a lead-generating machine. Forget generic theory. This is a playbook for local service businesses. 1. Master Your Google Business Profile: Your…