3.1 Place the most important content above the fold, and lead users down the page when there is more content to see. 2.3 Emphasize the unique value your site brings to your users, as well as how it differentiates from competitors. Unless your company name inherently gives away what you do, include a concise tagline on your homepage to communicate who you are and what you do. Your feedback buddy doesn’t need to log in to review your content. Table of contents We have over a decade of experience in creating websites that engage and delight users. As you develop a plan for your site’s design, you must create a…