You spend good money on ads, SEO, and lead providers to get your phone to ring. But what happens after a homeowner fills out a form on your website? For most roofers, plumbers, and contractors, the answer is a single phone call and maybe one follow-up email before that lead is forgotten. This isn't just a missed opportunity; it's burning cash. You're letting qualified, interested prospects who aren't ready to buy today go cold and eventually call a competitor who stayed in touch. This article gives you the exact plays to stop that from happening. 1. Segment Your Leads (Stop Treating Everyone the Same) Sending the same generic email to…