While influencers with large followings (over 100,000 followers) can increase your reach the most, they’re also the most expensive, costing between $1,000 and $10,000 per most. Plus, the interests of their followers are often too broad. Another idea is to host a Live tutorial or class, which is perfect for small businesses selling consumer products and services like workout classes. In a sense, the Reels tab is Instagram’s version of TikTok. From Stories to Reels, feed posts to carousels, the platform offers diverse ways to showcase your product or brand. For small businesses, this means having a rich content mix with a strategic emphasis on video, given its current algorithmic…