Social media marketing for small business: Tactical 2025 guide

But once again, Instagram offers so many tools within the app that help you do that. A unified aesthetic makes your profile visually appealing and reinforces brand recognition. It might seem like a little thing, but it will go a long way in building loyalty among your followers.

• Among other things, use an image brightener tool to make your photos look more professional.
• Partner with Slam Media Lab and use some of our resources (more to come in this article).
• By highlighting positive experiences and encouraging conversations, you can create a sense of community and loyalty among customers, ultimately driving retention and advocacy.
• The second way to do this is to add sharing buttons to your blog posts so readers can post it to their feed with the click (or tap) of a button.

How to market your small business with Hootsuite

In terms of your photo, this can be your logo, your storefront, your products, or even some of your employees. The type of photo matters less, just make sure it exemplifies your brand and the brand image you hope to convey. With the platform only becoming increasingly saturated, we created this guide to help scale your business through Instagram.

Since Instagram is a visual forum, use it to show your customers what your business offers. If you’re running a brewery, rather than just posting a photo of a foamy lager, show patrons that are enjoying the brew. If you’re selling hand knitted cashmere scarfs, post a video of a behind-the-scenes look showing how your scarfs are made. Make it personal and interesting – we’ve all seen enough photos of beers and scarves.

You can use Instagram’s native insights or one of the many free and paid Instagram analytics tools. Make sure you have a set of metrics you want to track and a process to evaluate their success. Each month, 130 million people use Instagram’s shopping features. If you operate an e-commerce business and want to reach even a fraction of these engaged shoppers, take advantage of Instagram’s commerce tools.

What’s the main goal of the account?

It’s quickly becoming the go-to resource for content creators around the world. Canva offers a wide range of templates, fonts, and images for basically any kind of content you could imagine. Due to the platform’s large user base and increased engagement, running ads helps you get the eyes that matter to your products and services. With increased traffic being sent to high-priority product pages, you can boost your sales of those products and services effectively.

What a Local Business Should Be Posting on Instagram

If you already operate a blog or use other social media channels, you might have already selected content pillars. If you want to maximize the impact of the offer, you could make your customers post a story tagging your account to participate in the promotion. Pick a username as close to your small business’s name as possible.

So if you’re ready to capitalize on the platform and employ Instagram for business, reach out to experts today. If you’re looking to increase sales, you’ll want to track conversions. You can use UTM parameters to track your referral traffic from Instagram to your website via Google Analytics. Your overall feed should have a sense of cohesion with the general look and feel. While users can zoom in on content, it’s smart to ensure any text is readable without zooming.

This happens because stories are typically less intimidating and more intimate. You can take advantage of this and use stories to share interesting content and occasionally talk about your products or services. Secondly, partnering with local influencers is a potent strategy for expanding your reach within the local market.